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Digital Marketing Specialist

Location: Dalton, Ohio
Posted: 01-22-2018
Location Name: Corporate Headquarters
Wage: Depends on Experience
Position Type: Full time
Shift: Standard

Position Summary & Purpose:      

The Digital Marketing Specialist (DMS) will be responsible for assisting the Digital Marketing Manager with acquiring new customers and retaining current customers.  The ideal Digital Marketing Specialist (DMS) will possess knowledge in Digital Marketing, Google Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Comparison Shopping Engines (CSE) as well as strong Excel skills. 

Duties & Responsibilities:

  • Successfully create/deploy email campaigns (once foundation is mastered, additional duties assigned and built upon)
  • Assist in creating marketing campaigns to drive conversion and revenue
  • Manage the upkeep and execution of elements found in Digital Marketing Calendar
  • Coordinate the creation of digital content with the Graphic Design Department (e.g. website banners, email, display ads, etc.)
  • Utilize Google Analytics to assist Digital Marketing Manager in ad hoc reporting as well as selecting products/categories for emails, homepage banners, etc.
  • Assist in addition of new products to website and marketplaces
  • Assist in troubleshooting issues regarding the website and other digital marketing materials
  • Coordinate with Marketing and Merchandising teams to ensure brand consistency
  • Assist in the execution of A/B testing strategies to test and optimize email and website with the goal of increasing conversion rate
  • Brainstorm and develop ideas for creative marketing campaigns
  • Possess a passion for staying up to date with industry-leading software and technology to identify market trends and recommend strategy changes to improve customer engagement
  • Exercise a commitment to continuous learning and skills development
  • Other duties as assigned


Education & Experience

  • BA/BS with significant coursework in marketing, business, or communications
  • 2-5 years’ experience/training in Digital Marketing

Hard Skills

  • Familiarity with web design and content management systems
  • Knowledge and proficiency of Photoshop
  • Knowledge and proficiency of Microsoft Excel
  • Knowledge and proficiency of HTML coding
  • Excellent analytical and project management skills
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills
  • Knowledge of Social Media including, but not limited to:  YouTube, Facebook, Pinterest, Twitter and Instagram
  • Willingness and ability to learn new technologies


  • English – must be able to communicate and understand the English language utilizing any and all forms of communication (written, verbal, visual, etc.)


  • Must be willing and able to work assigned (minimum of 40 hours per week) schedule as defined by supervision based on staffing needs
  • Flex and remote scheduling will be considered but not at the inconvenience of the larger Marketing team
  • Dependability - must be willing and able to maintain proper attendance and punctuality standards; must be reliable, responsible and fulfill all employment obligations

Travel – must be willing and able to travel as needed for work related purposes, such as but not limited to:

  • Training Purposes
  • Trade Shows